Information
WHAT
IS SANRIO? Here's how it all began. In 1960, a visionary
named Shintaro Tsuji formed a company designed to bring
big smiles through little gifts to youngsters worldwide.
Tsuji created a line designed around gift-giving occasions.
41 years later, Tsuji is the Chairman of the Sanrio
Company, Ltd. based in Tokyo. In 1976, the Sanrio craze
spread to the U.S. when the first American boutique
opened in California. Today there are over 4,000 locations
in North and South America that proudly display Sanrio
character information, and over 200 Sanrio boutique
stores. Sanrio now distributes their products throughout
Japan, Southeast Asia, the Americas and Europe. In the
early days, Sanrio had two main characters-Hello Kitty
and Little Stars. Sanrio introduced Hello Kitty on November
1, 1974.
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