| Jem | Information
Jem and the Holograms were to some the original Spice Girls. Underwritten by Hasbro, who wanted an MTV-influenced doll line to rival Mattel’s Barbie, Jem came on the scene as part of the Super Sunday block in 1985. The segment proved so popular it was spun off into its own half-hour syndicated series the following year. Pink-haired Jem was the alter ego of Jerrica Benton, head of Starlight Music and the charitable Starlight Foundation.
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