| Barbie | Information
By 1958, Mattel had become a leading maker of action toys for boys and saw Lili as a perfect way to even the market and collect more parents' money. After buying all rights to Lili and various studies of the market, they transformed blonde Lili into brunette Barbie, the paradigm for little girls. In a study where 100 mothers and daughters were shown the Barbie separately, nearly all the mothers said that the Barbie Dolls were too mature looking and didn't want their children playing with them (let alone buying them). Nearly all of the girls in the study said that they loved the doll and wanted to own one.
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